Thursday, December 31, 2015

Company Review Thursday: Amazon Inc

Online shopping has hit fever pitch in the United States. Some shop online for fear of going out and the dangers malls, department stores and outlet malls present. Others shop online for the comfort of having items conveniently delivered to your doorstep. Needless to say millions of people did their Christmas shopping online or from their phones this year and Amazon.com's bottom line is showing it.

Over the years, Amazon.com has built relationship with its suppliers, whether they be individuals or companies looking to sell inventory online using Amazon's platform. Everything from books, to electronics, jewelry and clothing, Amazon has it. This Christmas season Amazon added 3 million people to their Amazon Prime 2-Day delivery service and with this type of influx of users, Amazon put a strain on sales for big box corporations like Wal-Mart and Best Buy.


Company Snapshot (Yahoo! Finance Data)
Name:  Amazon.com Inc. (as of close of business 12/30/2015)
Ticker: AMZN
Current Price: $689.07
52 Week High Price:$696.44
52 Week Low Price: $285.25
Market Capitalization: $325.3B (Large Capital)
Price/Earnings (P/E Ratio): 979.46
Earnings/Share (EPS): $0.69
Dividend: No Dividend Paid
Industry: E-Commerce
Primary Business: Internet & Catalog Retailer


The Good
Amazon.com has become a centralized place for people to do business to buy and sell a tremendous variety of things. Suppliers are using Amazon's marketplace to sell their products and pay Amazon a portion of profits for platform use. Amazon also has it's own inventory of products that it sells generating even more profits. For example, the Kindle Fire tablet is one of Amazon's most popular products that brings Amazon in to competition with heavy hitters in personal electronics like Apple and Samsung.
Amazon also spun off it's web service as a basis for companies to expand their cloud computing capabilities. Its a free service that you can use, so small business owners check it out especially if you're looking to maintain a database of customers or maintain inventory. Amazon Web Service is the best cloud platform available right now and generates a lot of traffic through its sites. This makes it appealing to companies looking for low cost options for cloud computing, making Amazon a competitor to the likes of Salesforce and Microsoft in cloud services.
Lastly Amazon is building out its own fleet of delivery trucks, planes and have plans to user drones to deliver your items directly to your front door. With this type of capability, they have catapulted to the top spot for online retail. And with the addition of Sunday delivery, Amazon is staking its claim to be on top for a long time.

The Bad
The only issue I can foresee is Amazon becoming competitive with various companies in such a way that some companies stop supplying them with items to sell on the Marketplace. Amazon becomes competition for small companies because they begin to produce the same products, but offer lower prices because they have economies of scale on their side to buy in bulk and sell at a lower price with smaller profit margins. This would change the amount of money that Amazon gets from providing the Marketplace.

The Ugly
The ugly part of why people are shopping online so much in part is out of fear of going to malls or stores. People get in fights and some killed over items in the store on sale when inventory runs low. This senseless chaos paralyzes people and confines them to their homes. In a time when we should be at peace and have joy in our hearts because this time many years ago God sent His Son to be an example of how to love each other, we are so very much at war. My prayer for 2016 is for peace and love for all mankind. Hope you have an amazing start of the New Year.

Til 2016 folks...

Monday, December 28, 2015

Setting Financial Goals for 2016

I hope everyone had a wonderful Christmas last week. We have just a few days left in 2015 and it's time to really consider our goals for the year. Do you have financial goals set? Are you looking to decrease your credit card debt or eliminate it completely? Are you going to pay off a student or car loan this year? Or will you quit procrastinating opening that savings account? Maybe you'll open a brokerage account and start doing market research to build your portfolio. Whatever goals you have, make sure you're making decisions today to take you one step closer to achieving them.

That being said, there are so many apps on both iPhone and Android stores that help build a budget and monitor your spending. My favorite is Mint. Mint has both web and mobile application capabilities and can be used to consolidate your accounts into one secure location. You probably have separate log ins for your credit card, student loan, home loan, car loan and debit card accounts and it's so inconvenient to have to log in to each site to get your information. With Mint, you can consolidate all your accounts, monitor all of your transactions and see what you're spending your money on. The Mint tool allows you to set limits for your budgeted items like clothes, food, health and any other expense you could want to monitor. Mint is also great because it will send you a weekly activity update letting you know how your net worth has changed over the week.

Along those same lines the app Mvelopes is a great way to watch your budget. Similar to Mint, it actually uses secure connections to your bank accounts to monitor your transactions. Mvelopes provides a nine step program that will help you control your spending, live within your means and help you to target financial goals to improve your credit score and net worth over time. With so much financial information available about yourself Mvelopes will monitor your habits, and help you pin point those excesses and provide ways to save or spend your money more efficiently.

Those are just two of the top mobile and web app options available for free to help you get your budget in order in 2016. Other options include:

1) Good Budget
2) You Need A Budget
3) Toshl Finance

Research these five I picked or search for another. I chose these because they are free and offered on both iOS and Android phones. If you have an app you prefer to use, share it with me. I'd like to know what all is available and how you like what you use.

Until next post folks...

Tuesday, December 22, 2015

When Things Get Rough

 Dear Stock Market,
                     You have been #StraightOutta returns #BacktoBack days and my portfolio is #SuperUgly but this is #TheWarning I'm about to drop the hottest diss track of 2015 on you. I'm about to drop #Ether on you and all your index fund friends so you can't say I didn't #HitEmUp too.
       Sincerely, 
       An Angry Hip-Hop Inspired Investor

This was one of my more creative Facebook posts of 2015 and heavily inspired by the movie Straight Outta Compton. I was channeling my inner Ice Cube as he hit the studio with his notorious diss track titled "No Vaseline" because I was upset about hos volatile the market had become without real explaination. Hindsight is 20/20, so let's take it back to mid-August and reflect on some of the most pressing issues of the time:


  1.  Donald Trump and his political incorrectness and audacity to be ignorant in more ways than one
  2. State of Emergency declared in Ferguson over protests held on the first anniversary of Michael Brown's death
  3. Unemployment reaching a 7-year low at 5.3%
  4. Tom Brady beating Roger Goodell and the NFL in a case calling for a 4-game suspension of the future Hall of Fame QB


While the world was blaming Tom Brady for a crime no one can prove he committed or wondering how Donald Trump could be taken seriously as a presidential candidate, the stock market took a real blow. The global economy took a big swing as China’s economic woes were exposed, but like they say all things that are done in the dark come to the light. It would be wrong to put all the blame on China.
During the same period the US Dollar was very strong, meaning that the US Dollar could purchase foreign goods, but people looking to buy US products would have a weaker currency so it took more of their currency to buy the US product. Also the price of oil was dropping and the price of household items was going up, but wages were staying the same. People were more likely to put their money in a savings account than the stock market. My post about saving vs investing addresses this in more depth, but people in the US were looking for low risk and getting low interest rates on their money.
Now fast forward 4 months and unfortunately we have run into another rough patch for the stock market. Yesterday was a pretty decent recovery but data shows that one of the most well known market indicators (otherwise known as an index) is down 2% on the year. That's the worst we've experienced since the 2008 Recession.
This would generally be where the risk averse ditch the stock market because you really don't want to lose money. But understand markets do correct themselves over periods of time. We had significant growth of equities from 2011 to 2013 and in 2014 the US market recorded all time highs. However, the past 6 months have been haunted by the Fed increase of interest rates, low oil prices and other indicators that the powerful year over year gains are coming to an end. Instead of using this as a reason to stay out of the market, use this time to research what companies are doing to regenerate growth in their companies and spark enthusiasm for their investors. Are companies offering new products or services? Are they expanding into the emerging markets like India or Brazil? Or are they looking to improve the quality by choosing more vetted and seasoned suppliers? Whatever companies are doing now to adjust for the changing US and global economy will have an impact on their stock performance in 2016 and beyond.
Tasia's Advice: Keep your eyes open for opportunities. Don't close them in fear of the unknown.

Thursday, December 17, 2015

Company Review Thursday: Dow Chemical

Last week my dad made the request that I do a review of Dow Chemical. At first glance, Dow seems like a boring option, but they have made a few headlines recently so investigation was actually entertaining. Founded in 1917, Dow Company is one of the longest standing companies in the United States. Dow has successfully operated its business in 5 different segments including agricultural sciences, consumer solutions, infrastructure solutions, performance materials/chemicals and performance plastics. They service a wide range of industries like construction, oil/gas production, pharmaceuticals and automobile part manufacturers. Here is the current company snapshot:

Company Snapshot (Yahoo! Finance Data)
Name:  The Dow Chemical Company(as of close of business 12/16/2015)
Ticker: DOW
Current Price: $50.72
52 Week High Price:$57.10
52 Week Low Price: $35.11
Market Capitalization: $58.76B (Large Capital)
Price/Earnings (P/E Ratio): 13.03
Earnings/Share (EPS): $3.89
Dividend: 1.84/year
Industry: Chemicals
Primary Business: Raw Materials Manufacturer and Supplier

The Good
First, let's talk about the dividend. With the high yield dividend of $0.46/quarter, Dow Chemical is probably one of the most consistent income generating stocks available at such a reasonable price. They also boast 635 US patents in 2014, which creates a tremendous climate to have competitive advantage especially in the chemicals industry where customizing materials is key.

Key Note: Patents give companies a way to protect their processes and products so that no one can duplicate what they are doing. Looking at the number of patents a company has can be useful to identify industry first movers/leaders.

Another interesting thing about Dow is the fact they are very aware of how their products impact the environment. They have 2025 Sustainability Goals of which Valuing Nature is the 4th (see news article). Although I wouldn't say I'm super passionate about the environment, I do know God gave us this earth to take care of and any initiative by a company to keep the environment safe for future generations, I'm here for it.

Lastly, Dow Chemical has recently announced a merger with the current competitor, DuPont Chemical, which itself has a pretty healthy balance sheet. The companies combined would have a $130 billion valuation and so much potential to gain a competitive advantage over other chemicals corporations. As a merged company, DowDuPont would dominate in the agriculture, specialty products and material science segments in 2016.

Because I care so much about dividends it's important to note that DuPont currently has a pretty hefty shareholder payout of $0.38/quarter. So combine that with a $0.46/quarter from Dow, can you say kah-ching, kah-ching, hotline bling?

The Bad
The Chemicals industry in general is not a segment that brings in significant year-over-year growth in sales and revenue. Dow Chemical hasn't had a tremendous increase of net income over the last 5 years and the stock price has steadily been within the $35-$60 over the same period. Similarly, DuPont's bottom line and stock price has seen similar consistency. Upon merge completion, I expect the larger research and development team will have more means to innovate and address global problems we are facing especially global warming.

The Ugly
Dow has been pretty active in getting patents approved, but that's not all they have been dealing with recently. Although they don't have any active lawsuits on the table, they did make a settlement back in February with a former employee who uncovered some spending issues and shortly there after got fired. Talk about whistle-blower woes.

If you're looking for a blue chip company to anchor your portfolio, look no further than Dow Chemical. They are really ramping up to make waves in the next 3 years with the initial merger planned for completion late 2016 and then a split 3 ways in late 2017/early 2018.

Until next post...and shoutout to R.M.J. for the company suggestion!!

Tuesday, December 15, 2015

Building your Retirement

Where to begin? Retirement planning is by no means an easy task, but it's necessary. One of the key strategies for long term investing in my opinion is asset allocation. The other is diversification.

Asset Allocation is a strategy used to leverage risk against reward by assigning a dollar value (or percentage) to a particular asset based on your risk tolerance level.

For me, because I plan to retire 35 or more years down the road and a relatively aggressive risk tolerance, I have roughly 90% of my portfolio dedicated to stocks/equities and 10% to bonds. Because I have such a high percentage in equities, that gives me more exposure to the risks of the stock market, and less insured income from bonds. As I get closer to retirement, however, I intend to adjust my portfolio accordingly to secure more income by having a higher allocation to bonds and lower my equities exposure. So when my retirement date comes in about 35 years, my hope is that my asset allocation will have flipped to 10% in stocks and 90% in bonds.

Some companies customize mutual funds with your retirement goals and risk tolerance level in mind. Vanguard has a list of all of their retirement balanced funds that are designed so that the asset allocation will be adjusted as the client gets closer to their retirement age. You can find that list here. They also provide IRA and individual/joint broker accounts, so if you're looking to open an account, you can do so with Vanguard.

Diversification is a strategy used to vary the content of your portfolio and  to avoid a heavy concentration of money allocated to a particular stock, mutual fund, ETF or bond.

When you have varying views or perspectives any business can benefit so even companies diversify their various portfolios. Companies offer multiple types of products to offset risks of only having one money generating product or to get into a new and growing business that aligns well with their current operations. 

Diversification is primarily used in an investment portfolio to vary the industries and companies you are invested in. For example, my investment group currently has ten holdings and this is a small snapshot of  how our portfolio is diversified:



Based on actual portfolio diversification metrics

We have a good bit of diversification, but we sill have a pretty high concentration in the healthcare industry. We are also heavily exposed to financials and the consumer discretionary industries as well. We intend to look for companies in the unrepresented or under represented sectors in our portfolio such as the energy, consumer staples and information technology sectors. Another option for diversification may be to look into international exposure through mutual funds.

Asset allocation and diversification can be applied to all aspects of investing. By no means are these two principles limited to your retirement portfolio. You can have real estate, stocks/equities, venture capital pursuits and many other money generating streams to make up your wealth portfolio. How well you diversify your portfolio and allocate particular portions of your income in each is reflected in the outcome of your long term investments.

Until next time...

Thursday, December 10, 2015

Company Review Thursday: Netflix

There was a time when a Blockbuster membership card was worth its weight in gold. As a preteen, I used my parent's Blockbuster card to rent VHS movies and PlayStation games and buy truck loads of popcorn and candy. But 'when I was a child, I spoke like a child and thought like a child' and now that I've grown up, I've traded in that Blockbuster card for a Netflix subscription.

R.I.P. Blockbuster

At the turn of the century, DVD's took over the media distribution industry. Then there was Blu-Ray. And then there was Netflix. The strategy behind Netflix made it so easy for people to have access to thousands of shows and movies without actually having to purchase the movies and spend hundreds of dollars on the actual DVD or Blu-Ray discs a year. Plus once you have all those movies, how often is it that you watch them? Maybe once or twice, unless you're someone who watches the Friday trilogy every Friday for good measure. And what about those times you binge watch Glee because you never really dedicate yourself to watching the season as it came on primetime TV? You NEED to have access anytime, anyplace. And from this need Netflix was born.

Company Snapshot (Yahoo! Finance Data)
Name:  Netflix, Inc.(as of close of business 12/9/2015)
Ticker: NFLX
Current Price: $124.20
52 Week High Price:$133.27
52 Week Low Price: $45.08
Market Capitalization: $53.08B (Large Capital)
Price/Earnings (P/E Ratio): 330.32
Earnings/Share (EPS): $0.38
Dividend: No Dividend Paid
Industry: Internet & Catalog Retail
Primary Business: Internet Television Network Provider

The Good
Netflix has ruled the internet with exclusive shows like "Orange Is the New Black" and "House of Cards". Devoted watchers can not stop watching and the awards keep piling up for these shows. With exclusive rights to OITNB and HOC, new content in the works, and growth into international markets, Netflix is in the driver's seat in the internet video streaming world.
Netflix also has tremendous use of its technology and they use it primarily to create better experiences for their customers. They monitor how long customers watch videos, when they rewind/fast forward, and track the kinds of movies and shows customers watch. Having this type of data collected gives Netflix a competitive advantage in the customer experience category over other video streaming services with less subscribers.
As they provide customized services to customers, Netflix is also looking to create international movie industry partnerships in order to provide regional content in Chinese, Indian, Japanese and South Korean markets. In particular, Netflix hopes to work with Bollywood, Chinese movie creators and anime creators to provide regional content for international subscribers.

The Bad
Unfortunately Netflix doesn't pay a dividend and they also don't generate significant earnings per share (EPS). With such a low EPS, Netflix seems to be paying a lot of money to gain global market share. This leads me to believe that Netflix at its current $124.20/share is overpriced and I don't like paying more for something than I think it is worth.
Which leads me to my next point because next year my Netflix subscription price is going from $7.99 to $9.99 and I feel some kind of way about it. A significant amount of money is being spent in international growth in the emerging markets (i.e. China, India) and that initiative has yet to become profitable for Netflix. Also with movie and TV show content prices continuing to rise as competition for exclusive rights to content rise, this spending will chop even deeper into the revenue that Netflix produces.

The Ugly
Netflix offers a DVD-to-mail service that is losing traction to the internet subscription based service which now has 69 million subscribers worldwide. With competition as intense with the likes of Amazon and Hulu and network providers like HBO and Showtime inflating prices for their content, internet video service is prime for fierce competition.

I personally have no shares of Netflix. I think its overpriced. I wouldn't see myself paying more that $75/share for Netflix so I've missed the boat on entry. But do you think Netflix will continue to be the leader in online video streaming? Once Netflix has saturated the international markets, will it ever return a good profit or will they have to keep raising prices here in the US to cover some of those expenses? Will that lead to the subscription holders transitioning to other internet video providers for lower prices? And with loss of US subscriptions and in turn revenue, would Netflix be candidate for acquisition by a cash heavy company like Microsoft or Verizon? I have too many questions about Netflix. Its long term potential is hard to see because the price is so high right now. It's a great service provider, but not something I want to invest more in than my $8 monthly subscription.

Tuesday, December 8, 2015

Finance and Fashion

Whoever says that fashion is not a real investment has probably been living under a rock for the last half century. Designer clothes, designer hair products, sports cars, luxury cars, and all of those other things we purchase are definitely investments. Sometimes we find our investment in the Shea Moisture leave in conditioner is worth it because our edges are extra laid and our color pops. Sometimes our freshly washed and waxed Chevrolet Camaro brings us so much joy, especially when we hear the engine roar in 3rd gear under a tunnel. Other times we try on an outfit that looks so-so at first, but when we take it up a notch and add in hair, makeup and accessories, your whole look will snatch edges.

The way you make decisions on your car, clothes or hair, is the same way you should make stock, ETF and mutual fund investment decisions. Because reality is: the items you spend money on, someone else is making money as a result. Why not invest in the things you buy regularly?

Take Coach for example. Coach is publicly traded under the ticker symbol COH and it actually pays a really great dividend. Coach has been a well known global luxury brand over the last century along with Prada, Michael Kors and Louis Vuitton. The New York City based company sells everything from shoes and purses to suitcases and perfumes and they guide fashion trends annually.  However, the profits they generate are heavily dependent upon the strength of the consumers dollar. When all is well in a country's economy and consumers have buying power, they will spend a little more to have the Coach name brand in their closet. But, if the economy is under a strain, people won't be flooding the malls to buy luxury brand items. This tendency leads to somewhat cyclical revenue/earnings patterns that reflect a country's economy.

Similarly there are GQ Men and Trendsetting Fashionistas that frequently hit the racks at Macy's. With more variety to choose from and frequent sales, Macy's positions itself to serve people regardless of the economic fluctuations. When people are pinched for a dollar, but still need that outfit for an interview, or dress for the company Christmas party, Macy's is a place people turn to for quality clothes at a reasonable price.

All in all, money talks. Consumer spending drives investing. You can see this not just in fashion, but also in technology with the likes of Apple and Google. And this is true even in the food retail industry with Trader Joe's and Whole Foods leading the wave of healthy food options. Reality is the place to start looking for opportunities to invest is in your own home, in your purse or even in your car.

Until next post folks...

Thursday, December 3, 2015

Company Review Thursday: Under Armour Inc.

Having signed the likes of Misty Copeland, Tom Brady, Stephen Curry, Cam Newton, Natasha Hastings and Eddie Lacy, it seems like Under Armour definitely has a long list of champions and greats on its team roster. Providing high end athletic gear is the core of Under Armour's business and they do pretty good job of delivering quality gear to both their athletes and their customers. But as with all textile/apparel companies, they are at the mercy of keeping up with customer trends and preferences, a test that few in the industry regularly pass over time. In a sector where they compete with Nike, Lululemon and Addidas, is Under Armour in a position to drive customer spending in the athletic apparel sector in the upcoming years? I hope so. I bought it in hopes that it would.

Company Snapshot (Yahoo! Finance Data)
Name:  Under Armour Inc.(as of close of business 12/2/2015)
Ticker: UA
Current Price: $87.25
52 Week High Price:$105.89
52 Week Low Price: $63.77
Market Capitalization: $18.8B (Large Capital)
Price/Earnings (P/E Ratio): 90.04
Earnings/Share (EPS): $0.9654
Dividend: No Dividend Paid
Industry: Textiles, Apparel and Luxury Goods
Primary Business: Athletic Apparel Sales

The Good
With a catch phrase "We must protect this house" Under Armour was started in Kevin Plank's grandmothers garage in 1996. He was a former football player looking to design clothes that would provide an alternative to the cotton tshirts worn that absorbed and carried sweat. The goal was to design gear that kept athletes light, cool, warm, dry and capable of performing at their best at all times. The company has not strayed from that goal.
And by the sales that the company generates each year, its obvious people are enjoying the products. Over the last 5 years revenue has almost tripled from $1.06 billion in 2010 to $3.08 billion in 2014 (~189% growth). And with a price/earnings ratio of about $90.04 it seems that there is plenty of upside for UA to establish itself in a similar way Nike did early on in its public offering.

The Bad
Plain and simple...Under Armour doesn't pay a dividend. I don't get free money.

The Ugly
Think of it like comparing LeBron James with Stephen Curry. Ironically, Nike and UA are their respective sponsors. Nike is the established "King" of the industry and Under Armour stays "Cookin' up" new things that shake the industry up on regular basis. That type of competition is wonderful for the consumer, but both companies have to literally put their all out on the table to be able to keep their consumer base and nab a few from the other side. Nike is in the position that they can provide a steady dividend for their investors because they have significantly more cash to pull from to operate. Nike has an advantage in the market with investors looking for stability and establishment in companies they invest in especially after recent market volitility. Under Armour on the other hand is still somewhat the new kid on the block. It's growing fast and the company is climbing the maturity curve. In the next few years, investors are looking to see some of Under Armour products maintain their traction with consumers.

Do you think there will be another LBJ vs The Chef finals? Nike and UA probably hope so. Last year was the year of The Chef and Under Armour has benefited. This year seems to be following suit especially now that the only undefeated NFL team has an Under Armour Sponsored QB dabbin' on the world and the reigning NFL champions are lead by a Under Armour sponsored QB too. With the Panthers and Patriots being favorites to have a showdown in February, Under Armour is sure to win in 2016.

And so am I :-)

Wednesday, December 2, 2015

Stock Market Basics: Picking Your Broker

So we've gone through general basics of investing and the stock market. Now its time to start practicing what you preach. I know you're probably thinking:

 Tasia, I get these concepts on investing, but exactly how do I actually buy a stock?

Well thanks to a blog suggestion from my gorgeous line sister Sarah Bowers, I'll explain how to do that here.

In order to participate in the market you must have some form of a brokerage account. A brokerage account is held with an investment company in which you can manage yourself or allow someone else to manage. Like any other account, you must have an initial deposit of anywhere between $500 and $2,500. That amount you initially need varies by broker, and this is one key thing to take note of when researching a broker. Another point to look for while researching a broker are the transaction fees. If you plan to manage your own portfolio, generally you'll have a transaction fee from $4.00 to $9.00/trade. Should you let someone else manage your portfolio, they allow you to do research and call them to discuss your goals and make purchases on your behalf. But this type of transaction will cost you the upwards of $25.00/trade. Technology and services is also a key metric to use when deciding on a broker. Does the broker have a mobile platform that is easy to use? Do they make the online trading platform easy to use? Do they offer you online customer support so you can ask questions and is this service free of charge? Are the charts and graphs provided for your research clear to understand? Just a few things to look at when it comes the tech and services.

Tasia's Recommendation: Be smart. Be confident. Make your own decisions from the broker you chose to the stocks you buy.

The broker's job is to work on your behalf. They have to make sure you are successful so that you will be comfortable continuing business with them. They need to provide you the best brokerage account environment so that you can make clear minded and important decisions using the tools they provide.

Here are a few key notable brokers with individual brokerage accounts that are available to you:

NameInitial DepositEquity Transaction FeesLink to Website
Charles Schwab$1,000$8.95/tradeWebsite
Fidelity$2,500$7.95/tradeWebsite
eTrade$500$9.99/tradeWebsite
ScotTrade$2,500$7.00/tradeWebsite
FolioInvestingNone*$4-10/tradeWebsite

*FolioInvesting doesnt have an initial deposit but they do have annual service fees between $60-$290/year

Know that the above companies have various account options, including variety of IRA accounts, joint brokerage accounts, 529 College savings plans, checking accounts and so many more services. I've linked all the websites to those companies so you can explore each of them for yourself because each of them has special offerings that may speak to what you need from a broker. And this list is far from exhaustive. There are so many companies and so many ways to start investing I can't address them all in one post.

If you don't think you're ready to have a self managed/co-managed brokerage account, there is also a mobile app called Acorns that you can download on your phone that automatically invests the pennies on a dollar each transaction you make into diversified mutual fund like portfolios. Its only $1/month for accounts with less than $5,000 and 0.25%/year of the account value after that limit. If you're looking just to start and not have to manage the investments, Acorns may be a good idea to start.

One of the best teachers is experience and I can say with all honesty that the longer I've been researching and building my actual portfolios, the more I know and more comfortable I am with my decision making. Trust me, I haven't always made profitable purchases and plenty times I've been able to get the max from an investment and sell just in time. I know this post could (hopefully and prayerfully) generate a lot of questions. Please leave them in the comments here, on the Facebook Like page or on my personal page. Just make sure you ask the question because someone else may have the exact same question and be able to learn from the response.

Til next post folks.

Monday, November 30, 2015

Saving vs Investing Part 2

In the first post on this topic, I introduced the basic differences between the mindset one has for saving and the mindset one has for investing. I realize its gonna take some convincing for a lot of people to want to take on the risk of investing, but in realizing that I should also let the savings minded people know of the options available.

Regular Bank Savings Account
Many people have checking accounts with their banks but according to a MarketWatch article, more than 20% of Americans DO NOT have a savings account. There is an incredible graphic in this article that explains how 22.4% of Young Millennials (ages 18-24) and 18.0% of Older Millennials (ages 25-34) do not have a savings account. And on top of that if people in those same age brackets have an account, 21.8% and 26.3% respectively have a $0 balance in those accounts.
I'm not going to leave the Gen X and Baby Boomers out because for those metrics to be on average 21% without a savings account, is worrisome. For Gen X (Ages 35-54) and Baby Boomers (Ages 55-64) the primary focus should be "what happens when I retire?" Understanding that Social Security and company pensions are sometimes still on the table for these generations, having that emergency fund available is key for any unexpected house, medical or car expense.

Certificate of Deposits
Also known as CD's. These particular products are generally offered through your bank or credit union and you can buy into them given an initial deposit as low as $1,000 (at some credit unions) to $2,500 (at some federal banks). The initial deposit varies based on where you are located, the bank or credit union CD offerings and the time period that you are choosing to hold on to this CD. But bottom line is your money in these CD's is insured and pretty much guaranteed. CD's offer a stable interest rate on the investment and the farther off the maturity date is for the CD, you generally get a higher interest rate to compensate. Now the only thing to this is that you MUST leave your money alone for the duration of the CD. If you don't and you try to pull your funds out, the fee's can be sickening.

Money Market Deposit Accounts
Companies sometimes need help covering monthly expenses or are looking to make a quick transaction. They look to banks who have money market account holders to provide them the quick cash they need. Banks in return provide that cash from the money market accounts, and the company pays interest rates according to the federal prime interest rate back to the bank. The bank then gives the interest back to the money market account holders.  The variable interest rate is the biggest difference between CD's and money market accounts, which makes CD's a more appealing offer to many risk averse people.

*FYI* Federal Prime Interest rate is the same rate available to people looking for personal loans, small business loans and mortgages.

529 College Savings Plan
For those of you who have children, this may be a good option for you to jumpstart college saving. Generally all state sponsored plans are available to everyone in the country and can be used at any eligible college or university. The rules vary by state, but since I love North Carolina so much, I'll explain more about that one.
The withdrawals from the NC 529 Plans are federal and state income tax free if they are used for anything related to higher education costs like books and tuition. This plan allows you to chose how much to invest, how often to invest and even allows you to chose a plan based on your risk tolerance.
Of course this is an investment for your family's future and if you have kids that have hopes to pursuing higher education, this can be a good start for them.

Take away from this post is at the least, PLEASE OPEN A SAVINGS ACCOUNT WITH YOUR BANK. This particular account is the most accessible and liquid of the savings options you have. A traditional savings account is best to have to cover any emergency expense. Having even $1,000 in that account can be the difference between having cash to pay for a car repair immediately or having to go take out a high interest personal loan that may take a few hours for you to get the cash to pay for your car. But the issue doesn't end there. You still have to pay back the $1,000 loan, plus interest. So seriously, if you get nothing else from this post, get a savings account.

Until next post folks...

Thursday, November 26, 2015

Company Review Thursday: Verizon Communications

Happy Thanksgiving!! I'm so thankful for so much this year. I'm thankful for everything from my family and their health to my job and this blog. I'm also thankful for the fact that when you invest your money works for you while you sleep, eat, workout and basically all other times of the day. Currently waiting on my pound cake to finish baking in the next hour so I decided I'll post on this popular wireless carrier:

Company Snapshot (Yahoo! Finance Data)
Name: Verizon Communications (as of close of business 11/25/2015)
Ticker: VZ
Current Price: $44.92
52 Week High Price:$50.86
52 Week Low Price: $38.06
Market Capitalization: $183.87B (Large Capital)
Price/Earnings (P/E Ratio): 17.87
Earnings/Share (EPS): $2.5134
Dividend: $2.26/year
Industry: Diversified Telecommunication Services
Primary Business: Communications, Information and Entertainment Products and Services

The Good
Verizon has promoted and grown two services that have had tremendous response from customers:
1) go90 is the new social entertainment platform specifically built for mobile devices. You should be able to share snippets of favorite TV shows and NBA games using this app. It is offered on the Google Play Store and Apple Store and even if you aren't a Verizon Customer, you can download this app for use.
2) Enterprise Cloud Offering has become even more flexible and more requested as companies feel like cloud computing is more secure now. Verizon offers a carrier-agnostic connectivity with high quality cyber-security measures and provide the support and engineers needed to stand the infrastructure up for companies.

Then to top it off VZ offers a huge dividend yield at 5.02% or $2.26/share for the year. Remember dividends = money for owning the company. I'll take it!

The Bad
Verizon and other wireless service providers got hit with a pretty hard lawsuit earlier this year and ended up having to pay out about $90 million. The lawsuit came as a result of carriers allowing companies to charge customers millions of dollars for services that operated through SMS like horoscopes, special mobile updates and ringtones. Carriers would keep as much as 40% of the revenue generated by these companies to use SMS service to communicate with customers. The government caught AT&T, Verizon, T-Mobile and Sprint with this lawsuit.

The Ugly
With Apple now offering their own "Upgrade your device" options to their loyal iPhone customers and news that Samsung is soon to follow, the spaces for wireless carriers has gotten a little ugly to say the least. Having the option to pay off the phone in two years or upgrade every year is super convenient to people who like having the newest device on the market.Then on top of that this opens the door for people to shop around more for their preferred carrier. Although Verizon has one of the most extensive and fastest networks in the market, its still a service offered at a premium. People are looking for less expensive and no contract options. Verizon recently came out with the various plan options for new customers, but they'll really need to step up their game to compete on the device and wireless service end.

Hope you enjoy this day of thanksgiving with family and friends!!

Until next post <3

Wednesday, November 25, 2015

Stock Market Basics: Share Classes and Dividends

Last week I discussed stocks that were income-generating and how they pay dividends, but I didn't explain that these companies sometimes have different levels of shares you can hold. I also didn't explain what a dividend was. I'll use today's post to fill in those gaps.

You know that feeling you get when you find a $5 bill in your pocket or find a $20 bill in your winter coat from last winter? Getting dividends from a company gives me that exact same feeling. Companies declare that a portion of their net income be paid to shareholders on an annual, semi-annual or quarterly basis as a reward for making the investment in the company. So basically a company is paying you to own it. *queue Just Got Paid by Johnny Kemp*

I dont expect some of you 90's babies to know who Johnny Kemp is, but I know you know that there are fast lines for American Airline preferred members? Just like there are a select few who get to board the plane first, there are also preferred shares of companies that get their dividends first. Companies that offer preferred stocks are sometimes called fixed income equities because companies that offer preferred shares are guaranteeing that particular group gets a share of the profits. Common shareholders are at the mercy of the Board of Directors because common share dividends are only announced and paid if the board votes for profits to be distributed to the common shareholder. Hence how preferred shareholders get their dividends before common shareholders.

But not all companies offer preferred shares. For those that do, it is sometimes a good idea to be among the preferred shareholders ranks. Especially for the risk averse that prefer some stability in income and aren't really bothered with voting for the Board of Directors, preferred shares are ideal. However, the majority of the companies on the stock market only offer common shares. Being a shareholder of a company that pays a consistent dividend is sometimes just as good as being a preferred share holder. As a common shareholder you get to vote on who serves on the board of directors, how much they get paid and other pressing issues like what company will serve as the auditor each year.

To find out if a company pays out any kind of dividend, you would need to check out the Income Statement. But because an income statement is probably not the best to include here, I'll simply include how to find out if a company pays a dividend to its common shareholders. I did a company review of Cisco last week so I'll use that as my snapshot this week:



In conclusion, dividends are good for all portfolios regardless of your risk tolerance level. Be sure to target those when you're first building your portfolio. I pray everyone has a safe trip to and from your Thanksgiving destination!!

Monday, November 23, 2015

So you're eligible for the retirement program at work...now what?

After your first 90 days at your new job, you received an extensive email explaining the details of the Retirement Investment Program that is now available to you. Other times you'll get a large packet of information in the mail from the investment company on behalf of your place of employment with information on the 401k or 403b accounts you can open. Regardless of how you receive that information, it is filled with a truck load of information that is hard to digest. Then to top it all off they only give you 30 days to read through all of it, understand it and make selections. If you fail to make that deadline, you have to wait until the next eligibility period arises and that can be anywhere between 90 and 365 days away.

That process can be exhausting and overwhelming...

I know. I've been there. But I was fortunate enough to walk into that situation knowing exactly what my plan was going to be. When I received that lengthy email, I noticed that my company had a matching program. At 21, I knew I was going to contribute the minimum percentage necessary so that I would be able to get my company to match 50% my contribution each pay period. Here was my thought process:

If I contributed 6% of my pay check every month to my account, my company would contribute 3% of my paycheck amount to my account. And that money is not coming out of my pocket, but my company's pocket?

THAT, MY FRIENDS, IS WHAT I CALL FREE MONEY...NEEDLESS TO SAY, I TOOK IT!!

Should your company have a matching policy for the retirement account, take your company up on that policy. Matching policies are there for you to take advantage of and if you don't, you're leaving money on the table that could add up to being that trip to Italy at age 62.

I also knew I needed an account that was going to benefit me with taxes now versus down the line because I didn't make a lot of money right out of college. I needed all the tax help I could get because my main goal was to have more money now to invest so by the time I get to retirement I have my retirement plus money in my own brokerage account as pocket change. So the kind of account I chose was a traditional 401k, which took money out of my pay check pre-tax, lowered my taxable income and gave me a good tax return that I was then able to invest.

I was relentlessly researching these topics in college, long before I knew I was going to have a job once I graduated. Retirement planning probably wasn't a pressing issue for you when you were in college, but it is now and that's why we are talking about this here. If you haven't opened up your retirement account and you have the ability to do so, I say do it now!

The kind of retirement account you open should be dependent on your personal money habits.

If you're like me and really like the idea of an upfront tax break because you have plans to invest or save your tax returns, I say go for a traditional 401k or 403b. Just know that when you do take that money out at your retirement, you will be taxed according to your income tax bracket at retirement.

If you think you'll be making significantly more at retirement than you make now, putting your income in a higher tax bracket AND you dont intend to save or invest your tax returns, I'd consider the Roth 401k or 403b. Money that is put into these accounts are taken out of your monthly pay after taxes have been applied. You are paying taxes on that money now versus when you enter retirement.

Now who is to say you can't have the best of both world though? You actually can have both. The only thing with that is that the sum of your contributions to both accounts cant go over the annual dollar limit. Those dollar limits vary each year and by how old you are at the end of a particular year.

The goal here was to help you navigate the financial gray cloud of company sponsored retirement investment plans. Hope some of this helps clear the air. As usual if you have any questions leave them below.

Until next post folks...

Thursday, November 19, 2015

Company Review Thursday: Cisco Systems

With this being the first time I'm doing a review, I'll go over one of the very first stocks I purchased back in January 2012, Cisco Systems, Inc. Working in technology and having a dad that worked in technology my whole life, the technology sector of the market was the very first place I looked for investment opportunities.

Company Snapshot (Yahoo! Finance Data)
Name: Cisco Systems, Inc. (as of close of business 11/18/2015)
Ticker: CSCO
Current Price: $27.12
52 Week High Price: $30.31
52 Week Low Price: $23.03
Market Capitalization: 139.96 B (Large Cap)
Price/Earnings (P/E Ratio): 14.43
Earnings/Share (EPS): 1.88
Dividend: $0.84/share/year
Industry: Technology
Primary Business: Network and Communications Equipment and Software

The Good
- Cisco has a wonderful dividend yield at 3.14%. When you're looking for stocks that will help generate income for you to reinvest passively, you're looking for dividend paying stocks and Cisco would definitely be a good one.
- Cisco just announced a partnership with Ericsson to provide to customers a larger portfolio of services and products as well as pursuing increase use for the Internet of Things capabilities. If you haven't heard about the Internet of Things, think of how a Fitbit communicates through Bluetooth on your phone. Or how you can connect your iPhone 6S Plus to practically every other Apple device you own. Basically you can have the convenience of many of your tools and appliances play well with each other and communicate with each other to make your life easier...This can be creepy or very exciting news for you. As an investor, I'm hoping that the predicted $1 billion in revenues generated in 2018 actually comes to fruition.
You can find the press release for this partnership here

The Bad
- Over the last 3 years of me holding this company, the price hasn't really gone too much further out of the 52 week range. Seems like growth is stagnant. They are able to keep their customers happy, but generating new revenue each year seems to have alluded Cisco the last couple years. In 2013, they reported $48.6 billion, in 2014 they reported $47.1 billion and this year they reported $49.2 billion (as reported by schwab.com). That is only a 1.23% growth from 2013 to 2015. As an investor, I want more here.

The Ugly
-Under the management of Chuck Robbins, Cisco is making a big push to create partnerships (with Apple and Ericsson to name a couple) and acquisitions quickly in search of ways to revolutionize the company. Although for the long term these partnerships look promising, in the short term that looks like a lot of cash going out the door and into other pockets not my own as a shareholder. Am I willing to take these short term lows for long term highs?

And the answer is yes. That type of risk is okay for me right now.

Hope you have a great weekend!! Feel free to leave comments and questions for me if you have any!!

Wednesday, November 18, 2015

Stock Market Basics: Market Capitalization

Just like at a fast food restaurant and the new Verizon data plans, you have small, medium and large options in the stock market. More specifically small capital equities, medium capital equities and large capital equities. Each company on the market is classified by the market capitalization.

Market Capitalization = Price/Share  *  Number of Outstanding Shares

I've referenced Yahoo!Finance a bit on this blog because it's one of my favorite places to look for information. Taking a snapshot of one of my all time favorite companies, Starbucks, you see I've highlighted in pink boxes the key values for finding the market capitalization. You can take the easy route and look in the first picture at the second box which says "Market Cap" and find that it is recorded as $90.1 billion. Or you can be analytical about it and find the current price of Starbucks, which is $60.68/share and multiply that by the 1.48 billion outstanding shares (in the second snapshot) and get approximately $89.9 billion. That's pretty close to what is recorded as the actual market capitalization of $90.1 billion. The reason very close works is because the market price fluctuates all day during the trading day, but the number of shares outstanding stays the same unless the company participates in a buy back, a stock split or puts more of itself on the market.

Both snapshots are taken from Yahoo!Finance  Starbucks

Now that you know where to find this metric, here are a few general trends these classes of equities/stocks follow:

Equity Type Market Capitalization Annual Returns* Perceived Market Risk Rank Risk Level
Small Capital Equities
Less than $2 billion
More that 20% per year
High
Moderate Aggressive to Aggressive
Medium Capital Equities
$2 to $10 billion
12% to 20% per year
Medium
Moderate to Moderate Aggressive
Large Capital Equities
Greater than $10 billion
5%to 12% per year
Low
Moderate Conservative to Moderate

The annual returns has a star beside it because it is an approximation and just a guideline as to what kind of returns you can expect from the different size companies. Smaller companies carry higher risk because sometimes they do not have the market history to establish them as a stable investment. But with higher risk, you have an opportunity for a higher return. Medium and large capital companies tend to be more stable and safer investments for the more risk averse. Large companies are more likely to pay hefty dividends and generate high rate of returns for their shareholders, that's why the moderate and moderate conservative crowd would be most interested in this category of stocks.

Hopefully you got some good tips from this post on how to check companies for their market capitalization. Tomorrow is Company Review Thursday!! Stay tuned.



Monday, November 16, 2015

Stock Market Basics: Value to the Shareholders

Yesterday, my heart was palpitating as I watched my Patriots take on its NFC nemesis, the NY Giants. That match up has history that doesn't lend itself in the Patriots favor, but yesterday the Patriots won 27-26 on the foot of the great Steve Gostkowski.

The hardest question for a Pats fan to field over the last 8 years was 'why cant the Patriots beat the Giants?' That question is the equivalent of 'what is the stock market?' to an investment adviser. An emphatic, cut and dry answer still alludes us to this day.

To say that I can try explain to you what the stock market is in its entirety in one post would be a disservice to all that goes on in the market. But primarily what you need to know is that the stock market is the virtual world in which equities (or stocks) are traded.

Companies offer themselves to the public in part or as a whole on the stock market in the form of equities. Equities are then broken down into shares. Shares are the portions of equities that we as investors can buy on the stock market. So basically shares are pieces of a company that shareholders own. By owning a piece of a company, you've decided to allow the company to use your money to grow, build value and/or  generate income for you.

Ever heard of return on equity?

The return on equity is a measure of how well a company uses the money that you as a shareholder provide by buying shares of it. When looking for good growth companies, you want to see the company generate more revenue, cut on expenses and run efficiently so that it generates a high rate of return on equity on an annual basis. When looking for good value companies, you're looking for companies that have a stable value but may be under priced for periods of time due to a market correction (like we experienced in late August to the beginning of October), changing leadership or an acquisition/merger. If you are looking for income-generating companies, companies that pay dividends to their shareholders are definitely the target.

This post only covers one way to categorize equities (or pieces of companies available to the public) by the value they generate to the shareholders. Whether a company is a growth company, value company or income-generating can be a fluctuating metric and hard to really pin down, but still an important decision when looking to invest in companies. Here are some good key ways to tell which of the three categories a stock falls under:



So those three categories again are growthvalue and income-generating. Fortunately, those categories don't have to be mutually exclusive. There are several great value stocks that are also income-generating stocks because not only are they sometime below fair price, but they pay hefty dividends and consistently make their revenue and net income targets.The growth/income-generating and growth/value combinations are a powerful combo because not only can the company create revenue for itself while innovating new products or services, they pay out dividends to their shareholders.

Companies like Apple and Amazon are companies that cross the growth/income generating lines.

Cognizant and Monsanto are examples of middle of the road companies between growth and value.

Examples of value/income generating companies include Pfizer and Cisco Systems.

The next post we will discuss how to categorize a company more objectively by the dollar value of the company that is traded on the market.

Friday, November 13, 2015

Risk Talk - Pop Quiz

HAPPY FRIDAY!!!!
In my post on Wednesday, I talked about the risk involved in investing and that we needed to use a methodology to measure our personal tolerance for risk. So here is a quiz I created to help get a sense of where you stand on the investor risk tolerance spectrum


If you feel comfortable sharing your risk tolerance level in the comments below, please do! I'd love to know!

For me, I am a long term investor and I have a high risk tolerance level so I have built my portfolio to reflect a more aggressive style of investing by including a large number of equities, fewer ETFs/mutual funds and very few CD's/Bonds. Why am I willing to take these risks now? Because I have time to contribute to my investment portfolios over the next 30 to 35 years before retirement. Compare that to my parents, who have portfolios of their own, they have a more conservative way of investing. Their portfolios have higher concentrations in the CD's, ETFs and mutual funds than I do.

Now that you know what your risk tolerance is, what should you invest in? We'll talk all about it next week. Don't forget to comment what you think a good hashtag will be for my Thursday Company Review blog posts. Still accepting suggestions.

HAVE  A GREAT WEEKEND!

Company Review Thursday: The Introduction

After my first couple of posts, I decided Thursdays are a good day to try to highlight a single company just to bring in actual stock market happenings. The point of this blog is to teach and make people aware, but the principles you learn here can actually be applied in life. I think this type of exercise will help you see what I look for in investments so you can figure out what you want to look for when you're doing your own research for investment opportunities.

In each review, I'll be highlighting the good, the bad and the ugly of companies that I follow on a regular basis. Some I have actually invested in, and some I have not. I'll be sure to post what my status is on each company I write about for your information. But to keep track of it all, I really want to use a hashtag and I was hoping maybe you (as the readers) can interact with my blog more by using the hashtag. Here are some of my ideas:

1) #TasiaPickThursday
2) #TopPickThursday
3) #TheTasiaReview
4) #TheXFiles
5) #TasiaReviewThursday

If you have an idea or preference from the ones I've listed, feel free to leave me a comment about it below. Thanks in advance.

Wednesday, November 11, 2015

Saving vs. Investing

As we were growing up, we were probably exposed to ways to save money more than we were exposed to ways to invest our money. Parents buy their kids piggy banks to put coins in at a young age. Banks advertise incentives for opening a savings account with them and provide interest rates for letting your money sit there long term. Retail stores look to consumers and provide deals to save money on various items. There are even people who participate in “bedside saving” or the adult level of piggy bank banking and they stuff money in a mattress. Whatever the method you use, you’ve known about it for years and pretty clear on how it works. But what about investing? What exactly is investing? In all honesty, I call it glorified gambling.

On Wall Street, you take risks. You look at a company given as much historical information, news and analyst predictions that's available through various sites like Yahoo! Finance or Google Finance and you make a prediction on the future success of a company. If you think it will do well you invest, otherwise you may pass up that company or short sell it (future blog post).

But whether you invest in the stock market, your child's education, real estate or pursue venture capitalism, there is a level of risk that you take on as an investor similar to the way a bank does when someone asks for a loan. When banks are deciding to give an entrepreneur a loan, they are analyzing how much of a risk that person is and how risky the business that the person is trying to conduct is. And based on the risk tolerance the bank has, they can chose to accept it by taking on the loan with an appropriate interest rate assigned. For example, if I was trying to get a loan to start a smoothie stand, the banks would consider the location I'll be working in, the fact that I wont need any deep frying or heavy duty kitchen appliances and the fact that this stand is mobile so I can move to different locations for new business if necessary. They are more likely to give me a loan for that than giving me a loan for a business that was less stable and unproven to succeed or if my business plan was not well written.

This general concept of perceived risk and risk tolerance are two factors that are very important when deciding to invest. A third consideration is the duration of time in which you want to invest. When analyzing companies to invest in you have to know the type of risk you are willing to take and understand the business of the company that you are investing in. It also helps if you have a time horizon in which you intend to actively or passively invest.

Just in a nutshell, here are a few key differences between saving and investing.


SAVING INVESTING
Saving is what you do so that you’ll have money at a moments notice. (Rainy day/emergency funds) We invest with the mindset that we wont be needing that money for the next couple years.
Savings account reflect what you put in them, along with low interest rates. (generally < 1%) A portfolio of stocks may lose value.
Safe bet you’ll get what you put in. Potential for higher rate of returns and dividends, but higher risk of losing money

In my Friday post, we'll be diving in deeper into how to measure your personal risk tolerance.

Tuesday, November 10, 2015

Why is this important?

Why is this important?

Why is this important?

Why is this important...to me?

Have you ever asked yourself those questions? I know as I'm at the age of trying to create memories, have great experiences and live life to its fullest while following God's plan for my life, those questions seem to have an ever evolving answer. But me being the analytical type, I tend to break problems and questions down, piece by piece to find a bit of clarity in the gray zones of life. So lets take this question by question.

Why is this important?
I take interest in so many things from finance and food, to football, fashion and fitness, but above all of those is God. That's what I find interesting. I prioritize learning more about finance everyday and exploring new dishes to cook for my family and friends. I make sure I spend time reading my Bible and praying so I can draw closer to The One who gave me life. So the first question brings me to this answer: This is important because this is what I find interesting.

Why is this important?
There is a thing called inflection and it basically is how we as people can have a conversation and distinguish the words that others emphasize to decipher the message and intent of a question or statement. This question may look the same, but they definitely sound different if you emphasize the is versus the this. This question is loaded, despite being only four words. It's like asking someone "what is the point?"

Things that interest you spark that little match that lives in each person called desire and passion. Its not all the time that all your interests ignite the passion match, but definitely there is at least one that will start a fire you cannot contain. For me, finance is that one thing besides God.

What you are passionate about sometimes comes out in the most obvious ways. For example if anyone was to ask me a question about investing, I could talk for 20 minutes straight without breathing. That's super obvious, but there are less than obvious ways that show I'm passionate about investing. And that's how much time I spend researching, building my own portfolio and trying to encourage others to invest too. So why is this important? Because this is my passion.

Why is this important...to me?
I've always found interest in stock market investing. My dad introduced me to this concept at a pretty young age. I was reporting the close of the Dow Jones Industrial and the S&P 500 on a day to day basis to my dad during the 5:00pm news at ages 7 or 8. That was the fuel...the spark came the day I graduated from the University of Richmond.

At age 21, I opened my personal brokerage account with a $0 balance. I was so excited and I knew exactly what I was going to buy when I could afford to make my first purchase. January 2012, I dropped my first little bit of cash on the market and bought exactly what I wanted, but that wasn't enough. I joined my dad's investment group and quickly became "that member" that does way too much research and was spit fire with the latest on some of the companies that the group had shares of, and other companies I thought we should buy. My dad was proud, but that still wasn't enough for me.

January 2014, The Voluntary Exchange, L.L.C. was formed from a simple Facebook post to my friends about anyone interested in joining an investment group. I wanted to share what I knew with people my own age. My friends. My family. But as you would suspect, this still isn't enough for me. Why is this not enough? Because I believe this is my purpose.

As the daughter of an educator, I know the value of an education. As the daughter of a man who built the "American Dream" for his family pulling himself up from the country side of SC, to becoming one of the highest IT managers at a Fortune 500 company, I know the importance of opportunity. I want to provide both education and opportunity to any and everyone who will listen to me about investing and personal finance in general. I don't claim to know it all, but I do have a little bit of experience, education and a passion to continuously learn and grow on my side. I just want to share it.

Welcome to Tasia's Corner of the World